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For Immediate Release:

Florida Housing Announces New Executive Director

TALLAHASSEE - At its meeting this morning, Florida Housing Finance Corporation’s (Florida Housing) Board of Directors approved the appointment of Harold “Trey” Price as Executive Director for the Corporation. Price was presented to the Board by Florida Department of Economic Opportunity (DEO) Executive Director Cissy Proctor as her top choice for the position.
“I am confident Trey Price’s experience and leadership are the right fit for Florida Housing Finance Corporation and its Board, as well as the State of Florida,” Proctor said. “I look forward to working with him to continue leading the agency in its mission to increase affordable housing opportunities in Florida.”
Board Chairman Bernard “Barney” Smith said that Price has been a great partner with Florida Housing in lobbying for the allocation of housing trust fund dollars for affordable housing in the state. “The Board welcomes Trey to the Corporation and looks forward to his leadership as we continue to do our good work moving forward,” Smith said.
Price launched Price Point Strategies, LLC, in 2015 after working more than 14 years at FloridaRealtors®—the state’s largest trade association—as a Public Policy Representative. In this capacity, he served as the liaison to Florida Housing, regularly communicating and interacting with leadership to help ensure issues regarding affordable housing were considered and included in critical discussions. In 2010, Price was instrumental in passing legislation that removed the cap on allocations from the state’s housing trust funds to finance affordable housing statewide. Additionally, he worked to pass dozens of notable and beneficial real estate-related laws, and prevent passage of laws that would damage Florida’s real estate industry and consumers.
A second-generation Floridian, Price is a native of Okeechobee, and received a bachelor’s degree in political science and government from the University of Central Florida. He replaces former head of the Corporation, Steve Auger, who resigned in January.

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